Lagunitas WAS born yesterday
Go ahead and read that headline again. Hop-forward beers continue to grow in popularity as well as production. I also monitor hundreds no exaggeration of label approvals a day, and I can tell you that there are a lot of new hoppy beers hitting our beer shelves more than half of the labels I view are hop-forward. As an example, just last month I was chasing a case of Founders Mosaic Promise for the beach. My own mybeerbuzz. Off I go to the bottle shop to buy the pack. Thankfully Founders is actually printing freshness dates on the box, because right at the front of the pack section, are two boxes with dates…. They have recently added dates, but prior to that just try find a date on any of the Two Hearted packaging beyond the can itself. I am happy to see that Oberon Ale now seems to have printed dates on the exterior packaging …. I have made the argument for better and more standardized date coding for craft and independent brewers.
Lagunitas Hop Stoopid
Drink fresh. The phrase is seen a lot in the beer industry, sometimes literally printed on the packaging. But as beers have become hoppier, with intense flavor profiles driven by compounds with a limited shelf life, drinking beers as close to their brew date has become more important than ever to capture them at their peak.
When they rolled out their now famous “Born On” dating campaign they effectively created an educated populace that demanded fresh beer.
Knowledge is power, they say. And when it comes to beer, knowing when the beer was made is powerful — and vital — knowledge. Even worse: some codes are only stamped on the case, not the individual containers. A recent kerfuffle on a local beer site reminded us that most consumers have no idea what those codes mean. But often that clarity can be difficult to divine.
Some codes are printed on the glass, and are easily smudged; others are on the label but are near-impossible to read, overlapping with the imagery and label copy. Want to know what 8JT means on Anchor Brewing bottles and cans?
Freshness Matters, Look Twice Before You Buy That Beer
And And probably , if we make it that far. As long as craft beer has been a thing, IPAs have dominated, bringing drinkers in flocks to their favorite beer bars , turning naysayers into beer snobs , and sending rabid collectors across state lines.
While an ale might steal your car or try to date your daughter and keep her out all night doing who-knows-what, a well-bred lager would offer to clean your house.
One topic that often pops up during a round of beer-drinking-and-talking is getting burned by buying brews that are malingering on shelves looooong past their freshness window and even the best beer stores have old stock hanging around. K nowing when the beer was made is vital knowledge, particularly for those mega-popular, mega-hopped IPAs; the aromas, flavor and bitterness drop off quickly.
Some codes are printed on the glass and are easily smudged; others are on the label but are near-impossible to read, overlapping with the imagery and label copy. Even worse: Some codes are only stamped on the case, not the individual containers. Most consumers have no idea what those letters and numbers mean. The second character is always alpha and represents the month by using the first letter of the month unless that letter has already been used.
Looking at Lagunitas? Julian date code, which is written in black on the neck of the bottle.
In the Golden Age of IPAs, Consumers Deserve Clearer Bottle-Dating
Photo Gallery: Photos of the Petaluma Lagunitas Brewing Co. as they prepare to the value of trusted, local journalism to keep you informed and up-to-date.
How Lagunitas dodged a drug bust to become a craft beer powerhouse. Legend goes it had to be constructed using special papers and a bamboo sushi roller. Patrick’s Day party. Ron’s business card identifies him as Lagunitas’ “Beer Weasel,” but his official title is chief marketing officer. The unofficial version seems more apt. At 53 years old, Ron is short and stout with sandy-gray hair. His friendliness seems perma-glazed with a thick coat of mellow. He punctuates comments with a slight chuckle, as if you’re two people sharing a conspiratorial secret.
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For more info, see our Help Center. I Was There. About Lisa James. Lisa James is a singer-songwriter whose original music combines elements of pop and Americana with a unguarded twist.
Lagunitas Brewing Company has announced that it will soon introduce Sumpin’ Easy Ale as the newest addition Date: 06/01/ of “a super smooth and velvety ale [that has] a fruit and resin-y- finish like biting into a freshly picked peach.
We tried to look at the importance of freshness from a scientific angle a couple weeks back, and though there were perhaps a couple missteps, it’s clear that the people making the beer find freshness to be very important. Listen to Collin McDonnell of Hen House Brewing, who we talked to about freshness: “Beer is perishable and nine out of ten beers are getting worse the longer they stay in the bottle — hoppy beers in particular lose a significant amount of aroma and start oxidizing tasting like cardboard or cooking sherry in a short period of time.
It could really be that simple. Like all the rest of the things we drink and eat, there’s a Best By attached to beer, and as vigilant beer consumers, we should stay on top of it. So how can we spot fresh beer, and the best places to buy the freshest beer? McDonnell suggests that you look for “bottled on” dates: “Different beers, of course, age differently but a good rule of thumb is that beer will taste best in it’s first 30 days in a bottle and taste real gnarly after Some have a mashup of letters and numbers that seem to be random.
They’re not! Thanks to the Consumerist, we have a little help in uncovering the secret born on date. Here’s their decoder ring:. Letters from A-M represent the month of the year. The next four digits are the day and year the beer was first brewed, and the last two letters are the state code where it was brewed. But this won’t work for all packaging codes, like, for example, Sierra Nevada and Lagunitas. Beer with no freshness dating except a packaging code leaves you with few options; you can weigh how fast that beer moves at that retailer and how close the brewery is to where you’re buying it and extrapolate a guesstimate of freshness, but the better option to to buy something you know is fresh,” says McDonnell.
How You Can Be Sure Your Beer Is Fresh?
The bottom of the bottle displays 06 and a few spaces to the right, Does this mean it was bottled in June ?? According to FreshBeerOnly. Julian date code which is written in black on the neck of the bottle. There are 2 lines. First line has 3 digits followed by a space, then one more digit.
This is why freshness matters. and while Samuel Adams gets credit for freshness dating their beer as far back as the Other breweries, such as Lagunitas, make it a bit harder, printing a Julian date code (in which the “”.
Low-Calorie IPA is already a trend for craft beer in American craft beer as a whole is taking a huge sales hit from the surge in demand for hard seltzer and hard kombucha, which offer up fruity, light-bodied alternatives to stereotypical heavy, filling craft beer. For , several nationally distributed breweries are introducing Low-Calorie IPAs, which for all intents and purposes are the same as Session IPAs but now have official calories on the label. For the most part, craft beers do not include any nutrition facts since they are not required by law.
Macro breweries, though, have included calories for years on select brands as a selling point. Please note this lineup is not exhaustive of what is available in the American market today. In order to reduce some bias, this test was done blind as described below.